Apple event 2023: Live updates on new iPhone 15, Air Pods, iOS 17, USB-C charger, more
US TODAY – Apple is unveiling its latest products, including the iPhone 15, Apple Watch and Air Pods during its annual September event in Cupertino, California, Tuesday.
The keynote presentation, which is called “Wonderlust,” is being held on Apple’s campus at the Steve Jobs Theater. The event has become an annual staple on the tech calendar, dating back to the debut of the original iPhone in 2007.
Among the most notable changes rumored to be announced at this year’s presentation is the company’s switch from the Lightning charging port to a USB-C port to comply with European Union common charger laws.
The event starts at 1 p.m. ET, or 10 a.m. PT if you’re on the West Coast.
Apple ‘Wonderlust’ event has started
Apple’s “Wonderlust” event has started, follow along here for live updates.
Apple Watch Series 9, ‘double-tap’
Apple announced the newest model for the Apple Watch: the Series 9.
The primary upgrade comes from a new processing chip, called the S9-Sip, which the company claims will be faster than the one introduced in 2020.
The Series 9 will look similar to previous models, but it will have updated colors including pink, starlight and silver.
The Series 9 will also have a new feature called “double tap.” The feature allows users to answer the phone by tapping their fingers together.
How to watch Apple event live
Apple will livestream the event on its YouTube channel, apple.com and the Apple TV app.
Apple events through the years
More than 30 million people watched Apple’s 2022 event on YouTube.
Apple unveiled the iPad in 2010, the Apple Watch in 2014 and the AirPods in 2016.
With more than 1.2 billion iPhones sold, Apple has “become a core part of people’s lives around the world,” Wedbush Securities analyst Dan Ives told USA TODAY.
Apple generated more than $394 billion in net sales last year, and since its January 2007 unveiling of the first iPhone, the company’s share price has risen more than 5,000%.