Perodua launches affordable Axia E model, Cheapest car in Malaysia
PETALING JAYA (Paultan) – The Perodua Axia E is back, just as the carmaker promised when it launched the second-generation Axia in February this year. To be clear, the Axia E being introduced (or reintroduced depending on how you see it) today is of the first-generation model, albeit with some updates which we’ll get to shortly.
Affordability has always been a key selling point of the Axia E, which is why it was popular with driving schools and car buyers who just wanted a basic runabout with four wheels and a boot. However, the second-generation Axia did not arrive with an E variant, with the G being the base option that is priced at RM38,600 on-the-road (OTR) without insurance.
By comparison, the E variant of the previous Axia last sold at RM24,090, making it the cheapest car you could buy new in Malaysia. As such, Perodua saw fit to ensure the “driving school spec” Axia E lives on to fulfil its role as the most affordable car in Malaysia as well as ensuring driving schools are catered to.
The good news is the Axia E is even cheaper than before, retailing at RM22,000 OTR without insurance (includes a five-year warranty), or RM2,090 less than the previous one. This price is applicable in both East and West Malaysia, a first for a Perodua model, and the company is aiming to sell up to 1,500 units of the Axia monthly (includes individual owners and fleet sales).
“While we do not dictate who our customers are, we believe that having this model would be a welcome option by majority of Malaysians. The Perodua Axia E has been market tested and proven over years and we believe that this variant would serve its current role of giving motorcycle owners an opportunity to own a new car,” said Datuk Seri Zainal Abidin Ahmad, president and CEO of Perodua.
Perodua boss Dato’ Seri Zainal Abidin Ahmad said this is in line with Perodua’s commitment to bring reliable, dependable, and affordable mobility to the masses.
“This is because Axia E has an existing stock of 3,000 units and is ready to be delivered immediately after ordering,” he said after the ceremony to introduce Axia E here today.
Also present were the Chairman of PERODUA, Tan Sri Asmat Kamaludin and the President of Perodua Auto Corporation Sdn Bhd, Masaki Ogita.
Their sales target is 1.5k units a month. And they’ve got a little over a months stock ready.
Commenting further, Zainal Abidin said, Axia E has been tested and proven in the market for many years and the group believes that the variant will fulfill its current role in giving motorcycle owners the opportunity to own a new car.
“Based on discussions with financial institutions, we found that only RM300 is needed to pay the hire purchase cost every month to own the Axia E.
“This is the same cost that needs to be paid to buy a new motorcycle on hire purchase,” he said.
The difference implemented by PERODUA for the Axia E model is also to introduce the same selling price for the whole of Malaysia compared to the previous practice where the selling price of Peninsular Malaysia, Sabah and Sarawak is different.
He said, since its launch in 2014 until May 31, 2023, PERODUA has recorded the registration of 606,756 Axia model units, including the brand new Axia that was launched last February.
Zainal Abidin said, the Axia E is based on the Perodua Axia model that was introduced in 2017 and it was certified with a four-star ASEAN NCAP rating by the Malaysian Institute of Road Safety Research (MIROS).