Taylor Swift Fans Crash AMC App From Buying ‘Eras Tour’ Film Tickets
The exhibitors will open ‘Taylor Swift: The ERAS Tour’ on Oct. 13 at all AMC and Cinemark multiplex locations, and have shored up online ticket sales system to meet demand from Swifties.
THR – The Swifties’ support for Taylor Swift is so strong, they crashed an entire app.
After the “Anti-Hero” singer surprised fans by announcing her Eras Tour concert was turned into a movie, fans flooded the AMC app attempting to buy tickets, which led to a site crash. According to Collider, the app shared a message noting that online reservations were temporarily unavailable due to high volume, and that that anyone looking to purchase tickets should visit their local AMC Theatre in person.
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Billboard has reached out to AMC for more information. “AMC is also aware that no ticketing system in history seems to have been able to accommodate the soaring demand from Taylor Swift fans when tickets are first placed on sale. Guests wanting to be the first to buy their tickets online may experience delays, longer-than-usual ticket- purchase waiting-room times and possible outages. AMC is committed to ensuring any delays or outages are addressed as quickly as possible,” the company told The Hollywood Reporter earlier in the day.
AMC Theatres expects big business, promising every U.S. location will run at least four showtimes every day on Thursdays, Fridays, Saturdays and Sundays. Tickets for the theatrical event will be priced at $19.89 for adults and $13.13 for children, and AMC says it has shored up its ticket server capacity to handle traffic at more than five times the current record for most tickets sold in an hour.
But the exhibition giant as the theatrical distributor will also screen the concert film in Canada and Mexico, and is braced for glitches, including “possible outages,” mindful of the concert ticket demand that crashed the Ticketmaster website.
“AMC is also aware that no ticketing system in history seems to have been able to accommodate the soaring demand from Taylor Swift fans when tickets are first placed on sale. Guests wanting to be the first to buy their tickets online may experience delays, longer-than-usual ticket- purchase waiting-room times and possible outages. AMC is committed to ensuring any delays or outages are addressed as quickly as possible,” the company said in a statement.
When thousands of fans couldn’t get tickets for megastar Taylor Swift’s summer stadium tour, some diehards paid upwards of 70 times face value to see their favorite artist in person — an outrage that prompted Congressional hearings and bills in state legislatures to better protect consumers.
Cinemark plans to screen the Taylor Swift: The Eras Tour film at all U.S. theaters starting on Oct. 13, and running each subsequent weekend through Nov. 5, while Regal Cinemas will also show the concert film in its theaters stateside. And in Canada, Cineplex will screen the theatrical concert film in around 150 cinemas nationwide, beginning Oct. 13.
When announcing the news on social, Swift called the tour her “most meaningful, electric experience of my life so far.”
The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon 😆 Starting Oct 13th you’ll be able to experience the concert film in theaters in North America! Tickets are on sale now at… pic.twitter.com/eKRqS8C7d1
— Taylor Swift (@taylorswift13) August 31, 2023
Swift’s Eras Tour has become a cultural phenomenon. With record demand for tickets and smashed world records in attendance and concert tour revenue, Swift offers fans a 44-song setlist crossing the many eras and albums of the Midnights singer’s career.
Swift’s current tour kicked off in March of this year in Arizona before the show, which has attracted celeb guests, wound its way across the U.S. The elite fans who managed to grab tickets did so amid technical glitches by Ticketmaster that led to backlash against the retailer, which has received Congressional scrutiny.
BY ETAN VLESSING