Bangkok, Thailand — Thailand has achieved a historic milestone in its tourism sector, welcoming over 35.5 million international visitors in 2024. This record-breaking figure surpasses the government’s expectations and reflects the country’s efforts to revitalize its economy.
The tourism industry, a cornerstone of Thailand’s economy, accounts for nearly 20 percent of the nation’s GDP. In recent years, it faced significant challenges due to the COVID-19 pandemic and shifting traveler preferences. However, the surge in visitor numbers indicates a robust recovery and renewed global interest in Thailand as a top travel destination.
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Officials credited the achievement to strategic marketing campaigns, improved infrastructure, and a diverse range of tourist offerings catering to international travelers. This success underscores Thailand’s position as one of the world’s leading tourism hubs.
China has regained its status as Thailand’s top source of tourists, rebounding from a post-pandemic decline, with over 6 million visitors in 2024. Malaysia and India followed as the second and third-largest sources of international travelers.
Known for its pristine beaches and iconic temples, Thailand generated over 1.6 trillion baht (approximately US$46 billion) in tourist spending last year, according to Tourism Minister Sorawong Thienthong.
To boost tourism, the Thai government, under former Prime Minister Srettha Thavisin, introduced measures such as a free visa program for Chinese and Indian visitors.
Having surpassed its 2024 target of 35 million tourists, the government has now set an ambitious goal of welcoming 39 million international visitors in 2025.
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