Swords, Ireland (DT) – Ryanair, Europe’s leading low-cost airline, has announced a significant expansion of its approved Online Travel Agency (OTA) network through a new partnership with TravelFusion. This collaboration marks a key milestone in Ryanair’s ongoing efforts to enhance its digital reach and provide more booking options for travelers.
The partnership with TravelFusion, a leading provider of travel technology solutions, will integrate Ryanair’s flight inventory into TravelFusion’s comprehensive OTA network. This move aims to offer travelers greater flexibility and convenience when booking flights through a wide array of online travel platforms.
Under the new agreement, Ryanair’s full range of services, including flight options, fare details, and ancillary services, will be seamlessly accessible through TravelFusion’s network of travel agents and online platforms. This integration is expected to improve Ryanair’s visibility and accessibility across various digital channels, making it easier for travelers to find and book flights.
“We are excited to partner with TravelFusion to further expand our OTA network,” said Ryanair’s Chief Commercial Officer, Jason McGuinness. “This collaboration will enhance our distribution capabilities, providing more options for our customers and strengthening our position as a leading airline in the digital space.”
TravelFusion’s CEO, David Williams, also expressed enthusiasm about the partnership. “Integrating Ryanair’s extensive flight network into our platform is a significant step forward for us. We look forward to delivering a seamless booking experience for travelers and helping Ryanair reach even more customers.”
The expanded network will be rolled out in phases, with the full integration expected to be completed by the end of the year. This development underscores Ryanair’s commitment to leveraging technology to enhance customer experience and streamline the booking process.
Ryanair’s CMO, Dara Brady said:
“We’re pleased to announce that our “Approved OTA Aggregator” partnership with Travelfusion is now live. Through this exciting new agreement, Travelfusion’s network of OTA partners will now be able to offer Ryanair flights to their customers on the condition that they provide full price transparency. This is an incredible development for OTAs who want to sell Ryanair flights without needing to plug a direct connect, with the integration of both Ryanair’s and Travelfusion’s system providing a more streamlined and efficient option that minimises resource requirements but also offers tech support should it be required.”